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"Tastes like Portugal", the claim of the 100% Portuguese coffee brand Kaffa is, in 2022, reinforced with the association of the brand to one of the most emblematic national figures: Cuca Roseta.
The fado singer, an avowed lover and defender of Portuguese culture, is associated with the project that aims to confirm to the consumer the portugality associated with the brand.
The partnership, fully realized in a digital environment, materializes in the production of the podcast "Kaffa com Alma" where, in 6 episodes, Cuca Roseta assumes the role of host and invites some friends for a conversation. Cuca Roseta and her guests, accompanied by a Kaffa, will share experiences, reveal inspiring moments, and give a Kaffa donation to an entity previously selected by each of the guests.
The 6 episodes "Kaffa with Soul" will be shown until the end of the year on Kaffa's Youtube channel and, in anticipation of the premiere of each episode, Kaffa is creating specific promotional campaigns that also include the offer of double tickets for Cuca Roseta's concerts in 2022 through pastimes on Kaffa's social networks.
"Cuca Roseta is a figure who charms us and who perfectly embodies the "soul" of Kaffa. Her passion for everything Portuguese, irreverence, modernity and attitude are in total harmony with the values we stand for, that's why we challenged her to put all her "soul" into this partnership" says Pedro Henriques, Commercial and Marketing Director at KAFFA that adds also "we are very excited about this project and certain that Cuca Roseta's characteristic spontaneity and emotiveness will help us make our brand positioning clearer to the consumer: Kaffa is the true Portuguese coffee capsule".
About this partnership, Cuca Roseta says "I am extremely proud to be able to collaborate with such an amazing brand as Kaffa. Like me, Kaffa is proudly Portuguese and has a dynamism and a vision for the future with which I can totally identify. I couldn't refuse the invitation because coffee is one of my most loyal companions and advisors," she adds.