KAFFA ANNUAL CONVENTION
TRADITION AND NOSTALGIA: THE NEW KAFFA PRODUCTS IN THE “SOLUBLE” CATEGORY
We are excited to announce that we will relaunch our two ranges compatible with Nespresso* and Dolce Gusto* capsules. We wanted to create greater standardization of the two ranges in order to create greater brand identification and improve the perception of quality, know-how, sophistication and modernity associated with our brand, making the products more appealing in order to trigger the desire to consume our coffee.
In addition to the image change, this rebranding consists in updating the name of some products to better match the corresponding blend and intensities.
We will communicate the rebranding in all our digital platforms, such as: Institutional Website, Online Store, and Social Networks, and also in all points of sale in the various stores where we sell these two systems with the decoration of tops, displays, and stoppers alluding to the new image of these two compatible systems.
* Trademark belonging to a third party outside of Kaffa