TRADITION AND NOSTALGIA: THE NEW KAFFA PRODUCTS IN THE “SOLUBLE” CATEGORY
KAFFA PRESENT AT ANUGA 2023
KAFFA is now available on two home delivery platforms: Uber Eats and Neighborhood. The partnership agreement makes our products available in 4 new points of sale - on the Bairro website and App and on the Uber Eats platform (at Brand Store Kaffa and Brand Store Bairro) - thus offering consumers the possibility of more comfortable, simple and convenient purchases.
In addition to capsules compatible with the main coffee systems, the two platforms also offer the brand's own exclusive system: KAFFA system( Fado and Cravoblends ).
The new points of sale now available join the traditional ones already well known by our customers: the brand's physical store (located in Rio de Mouro), the KAFFA online store and the usual points of sale (hypermarkets and supermarkets throughout the country).
The extension of our offer to two major home delivery platforms at national level is another step on the way to getting closer to our customers and gaining greater awareness of the KAFFA brand among consumers. The availability of our products in 4 more points of sale in digital channels will allow us to respond adequately to the purchasing trend of consumers who favor, especially in products of habitual purchase, as is the case of KAFFA, the convenience, safety and speed of delivery says Beatriz Reis, Brand & Trade Marketing Manager at Kaffa Cafés.