KAFFA PRESENTS NEW PACKAGING FOR IT’S NESPRESSO®* SYSTEM
AT KAFFA WE TAKE FOOD SAFETY SERIOUSLY!
KAFFA has just launched the new look for its Nespresso ®*System Aluminum.
With a modern, sophisticated, and elegant design, the new packaging features a new palette of colors and graphics that reinforce the brand's premium identity. Inspired by the unique ritual of savoring a good cup of coffee and combining woody elements with bold tones, the new packaging harmoniously creates a connection between sophistication, practicality, and flavor preservation, highlighting the pleasure of savoring excellent coffee in every cup.
Launched in 2020 and developed by KAFFA to ensure full compatibility with all Nespresso®* System machines, the KAFFA SNA range is an exemplary reflection of the brand's commitment to innovation and sustainability. Made with 85% recycled aluminum and fully recyclable, this capsule is the result of a rigorous research project that guarantees a consistent, distinctive offering aligned with consumer demands: as a result of this commitment to quality and innovation, the range has gained popularity both nationally and internationally, achieving annual sales of over 60 million capsules.
With complete control over the entire value chain (design, production, and distribution), KAFFA manages every detail to ensure a product offering aligned with the highest quality standards. The new SNA range packaging reflects this philosophy: each item was designed to enhance sensations and optimize the consumption experience, elevating the coffee ritual to a truly sensorial experience.
With the new packaging for the KAFFA SNA range, we reinforce our vision of uniting innovation, design, and sustainability into a truly premium coffee experience. Every detail was designed to enhance the coffee ritual and bring KAFFA even closer to consumers in Portugal and international markets, says Pedro Henriques, KAFFA's Commercial and Marketing Director.
An expanding global brand
KAFFA's global vision (supported by quality, design, and sustainability) is also reflected in its internationalization strategy. Even beyond borders, every detail is designed to reinforce the brand's premium identity, focusing on differentiation and consumer proximity, consolidating its position as a benchmark in the sector both within and outside Portugal.
In recent years, the brand's international presence has grown steadily, driven by a young, dynamic, and multilingual team that has strengthened relationships with global partners and accelerated the development of new projects. This approach, focused on innovation and adapting to the needs of each market, has been accompanied by a strong strategic prospecting component, allowing the brand to expand with solidity and forward-thinking vision.
As a result, KAFFA is present in 13 countries across Western Europe, Eastern Europe, the United States, the United Kingdom, Angola, Senegal, and Mozambique. More recently, it strengthened its presence in the Iberian market with the opening of a branch in Spain, consolidating its presence in the neighboring country with over 400 points of sale.
* Brand owned by a third party outside of Kaffa