KAFFA STRENGTHENS COMMERCIAL AND MARKETING MANAGEMENT WITH PEDRO HENRIQUES
KAFFA has just reinforced its Commercial and Marketing Department with the hiring of Pedro Henriques, to the position of Commercial Director. With functions in the sales area, national and international, the professional will also be responsible for the entire marketing and communication strategy of the KAFFA Group in Portugal.
With more than 13 years of experience in Fast-Moving Consumer Goods (FMCG), Pedro Henriques has collaborated with Nestlé (for 9 years) and also worked at Central de Cervejas and, more recently, at Sonae Distribuição.
With a degree in Economics from Universidade Católica Portuguesa and two post-graduate degrees from the same university (Leadership and Skills Academy and Marketing and Innovation in Retail) Pedro Henriques will lead KAFFA's destiny with the main objective of cementing the company's presence in the coffee market as a manufacturer.
"A 100% Portuguese brand, with an unmatched heritage and tradition, KAFFA couldn't be a more attractive challenge. This company, and especially the people who made and continue to make it grow, namely its President Óscar Galvão, transmit me an extreme confidence, so it was very easy to accept the invitation to embrace this new challenge" says Pedro Henriques, adding "As a Portuguese that I am, I am very proud of the KAFFA project.
Sustained growth combined with innovation and quality have made KAFFA a reference in the coffee market, both nationally and internationally. I hope to contribute to the consolidation of this Portuguese brand that we should be so proud of."
"We are very pleased to welcome in our team a professional like Pedro who, from the beginning, showed total harmony with our commitments and objectives" says Óscar Galvão, President of Galvão & Noronha (company that owns the KAFFA brand). "The affirmation of a modern brand, but with great tradition, and with a future closely linked to innovation and quality as is KAFFA, could not be in better hands!", he adds.
