KAFFA STRENGTHENS COMMERCIAL AND MARKETING MANAGEMENT WITH PEDRO HENRIQUES
KAFFA STRENGTHENS ORGANIC OFFER
KAFFA, a Portuguese encapsulated coffee brand, and Imperial, the largest national chocolate manufacturer, created a partnership in 2017 to develop a joint promotional pack specially created for the Christmas season.
The pack, which brings together two of the most traditional and prestigious Portuguese companies in the food sector, was available in November in Hypermarkets, Supermarkets and Distributors in Portugal and was composed of a pack of KAFFA's most appreciated lot (Fado) and 90g of Jubileu D'Or Bonbons.
"KAFFA is one of the most important players in the coffee capsule manufacturing market, in Europe and in Portugal. We are a 100% Portuguese company and we value national companies that, like us, offer products of excellence and quality. Imperial is fully in tune with our vision and the company's positioning, along with the prestige of the products it sells, undoubtedly justifies this partnership" says Pedro Henriques, Commercial Director of KAFFA. "